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Campaign Activation Specialist

Campaign Activation Specialist

AdGear (belonging to the Samsung Ads business), is an advanced Advertising Technology Company located in the heart of downtown Montreal. AdGear/Samsung Ads focuses on enabling brands to connect with Samsung TV audiences as they are exposed to digital media across all devices. Being part of an international company such as Samsung and doing business around the world means that we get to work on big complex projects with stakeholders and teams located around the globe. 

Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile and desktop. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results.

Our purpose is to deliver unparalleled results for our customers. By using the industry’s most comprehensive data to build the world’s smartest connected audience platform, Samsung Ads is uniquely positioned to transform the advertising landscape. We deliver on Samsung Electronics’ 51-year commitment to excellence through smart, easy, effective advertising solutions to make advanced video advertising work.

 

What you’ll do

The Platform Services team is looking for a multi-talented team player to help provide highly effective advertising services to its clients. This position offers an exceptional opportunity to work on the leading edge of innovation with all the different actors involved in online advertising more specifically tied to Smart TVs and to learn hands-on about digital advertising.

The ideal candidate would have relevant experience in ad operations and have a good knowledge of digital media. He or she would possess great communication skills and be highly motivated to grow and learn in this challenging fast-paced environment.

In this position you will be required to partner with the Account Management team through each step of the campaign process; from ideation to implementation to post-campaign reporting. You will be accountable for the success of all campaigns within your business unit.

 

KEY RESPONSIBILITIES

  • Partner with Account Management team (Account Executive and Client Solution Manager) through each step of the campaign process; from ideation to implementation to post-campaign reporting
  • Assist in RFP responses to ensure ease of execution by ad-operations team
  • Advise on strategic media plans based on campaign objectives and budgets
  • Liaise between CSMs and Ad-Ops to ensure successful campaign execution, including asset deliverables, timelines, tags and KPIs
  • Partner with Ad-Ops to troubleshoot delivery issues and proactive optimization strategies
  • Work with CSMs and Inventory team to understand inventory availability and options for delivery
  • Review creative and assets to ensure no assets are missing and full compliance of all trackers fired
  • Validate campaigns setup and monitor their delivery to ensure they are running as expected and targeted objectives are met
  • Measure and communicate campaign performance to the Account Management team throughout the duration of the campaign, including post campaign wrap ups
  • Produce reports and recommendations
  • Provide pixel generation and monitoring support for campaigns when required 
  • Act as a subject matter expert and further develop partnerships with internal stakeholders to ensure awareness of new features and address technical issues
  • Work on assigned campaigns, establishes best practices and optimization strategies
  • Supports and educates Sales and CSM teams in identifying opportunities and delivering recommendations to clients
  • Resolves or makes recommendations on resolving performance concerns and account issues/concerns
  •  Work collaboratively with all Sales, Sales Support, Data, Marketing & teams to develop proposals that deliver on client KPIs and contribute towards achieving revenue targets

 

REQUIRED SKILLS AND/OR EXPERIENCE

  • 2+ years’ hands on experience managing, optimizing and analyzing RTB online advertising campaigns in a DSP
  •  Should have a greater knowledge on Programmatic advertising, Creative Management, Pixel Management
  • Deep knowledge of advertising standards namely VAST and VPAID
  • Expert on execution of the campaign using more than one platform such as: DoubleClick Bid Manager, AppNexus, Adelphic, Simpli.fi, The Trade Desk and any other DSPs, RTB media (DSPs, SSPs, Exchanges or in-house ad-network tools)
  • Able to troubleshoot complicated discrepancies between DSP and adservers or DSPs and SSPs.
  • In depth understanding about Viewability, Optimization, Private marketplace deals and ad fraud measurement with Ad-verification and Audience verification vendors such as MOAT, DoubleVerify, Nielsen DAR and others
  • Computer literate with superior knowledge of Excel; vlookup, pivot tables and other such functions
  • Nice to have knowledge of Salesforce, Jira and Operative.One
  • Strong communication skills, highly detailed oriented and organized
  • Strong ability to assess priorities and multi-task
  • Effective time management skills
  • Adapt to fast-paced environment and take direction from multiple stakeholders
  • Ability to develop relationships with customers (internal and external), suppliers and co-workers
  • Excellent analytical thinking and problem-solving skills
  • Proven success:
    • Leading conversations to ensure best possible outcome for all parties involved
    • Managing the execution of complex digital ad campaigns
    • Working closely with internal and external teams to develop timely solutions to issues
  • Account Management experience is a plus
  • Nice to have project management skills

The candidate should thrive in a fast-paced and dynamic environment and effectively handle working across different teams and priorities. The candidate should have an entrepreneurial mind-set, taking ownership in creating opportunities, aligning to the yearly plan but also being flexible to take advantage of new opportunities.

If you're interested in joining a rapidly growing team working to build an outstanding, world-class advertising organization with a relentless focus on design and customer experience, you've come to the right place.

 

About our culture…

We are proud to have built a world-class organization, grounded in an entrepreneurial and collaborative spirit. Working at Samsung Ads offers one of the best environments in the industry to learn just how fast you can grow, how much you can achieve, and how good you can be. We thrive on problem-solving, breaking new ground, and enjoying every part of the journey

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